Marketing campaign
Qualicoat is implementing a marketing campaign to raise its profile in Australia. PR Manager Ally Cronan will roll-out a national PR program that will create a demand in the market for a Qualicoat licence.
Here are some of the activities on the slate.
Specification guidelines sent to 5,000 architects around the country
Articles in magazines and online
Marketing materials will be distributed and made available for Qualicoat members, e.g. such as signage, labels and brochures
Qualicoat information on Dulux and Interpon websites